Extreme Thinking

Tra le persone che ho il piacere di aver conosciuto inward questi anni e che è diventata un'amico c'è Pepo Rosel , parlando con lui ci spesso ci troviamo d'accordo su alcuni punti.
E' per questo che vi consiglio di leggere questo articolo sul suo pensiero, sulle moto e sulla mancanza di idee.  

-In the 80’s the French motorbike media coined the phrase “ La Moto De Monsieur Tout Le Monde “ (Everyman’s Motorcycle, or UJM Universal Japanese Motorcycle) to pull the output from the large 4 manufacturers because they appeared to live totally identical.  If you’d covered the factories’ logos you lot wouldn’t lead hold been able to say i from roughly other together with what is more, at times you lot could fifty-fifty lead hold transplanted from i to roughly other without much effort, everything was uniform, the same, ‘global’, impersonal together with lacking inward imagination together with variety.. except that is, for the resistance offered past times the European manufacturers.

However, much the same thing seems to live happening inward the basis of wheel builders

Except for a few rare exceptions, all bikes getting built at acquaint seem to live the same, they follow the same pattern, circular headlight, broad ‘bars, loaf shaped tank, apartment spot ( a baguette). All of them fitted amongst the same useless, obsolete tyres, keeping to the master copy intermission together with brake set ups that were pathetic years agone when they were launched to the marketplace position – together with the colours?  My God !!– at that spot is no colour! Everything is olive, grayish (several shades to pick out from), black, satin finishes, nighttime – perchance a reflection of the basis nosotros are living , grayish miserable, uniform together with ‘global’ !!!

Of course, none of this matters if the photography of what’s on offering is, ‘cool’ – what makes something ‘cool’ seems to live including all the accepted clues, but that are genuinely clichés, the Chesterfield sofa, the beards, Belstaffs, plaid shirts, the useless together with unsafe jet helmet together with lastly an prototype that is scribbled over every bit if it was drawn past times paw inward which you lot cannot brand out the item of the bike, but its all really ‘artistic’ together with aesthetic, every bit demanded past times the ‘influencers’, or they won’t discover the pictures!!

The bikes aren’t given names, they instruct numbered instead, the mechanics of the bikes aren’t purpose of the deal, they’re non revised or improved, then they nonetheless lead hold all the shortcomings they had inward their day

However, the client that buys them is happy enough, they’re right away ‘different’, they’re riding the wave, they’re cool, they’ve joined the novel tribe where a personalized wheel that goes amongst your novel wardrobe is IT, non alone …..have they operate past times a McQueen or a Brando, but they’re every bit good a ‘wild thing’!

But inward the terminal analysis, they lead hold become…………….. but roughly other differently identical Monsieur Tout Le Monde together with they ride La Moto De Monsieur Tout Le Monde !!!

As inward the 80’s, at that spot are nonetheless a few of us who nonetheless believe inward divergence together with that divergence consists of edifice together with personalizing motorcycles past times improving them, overcoming their shortcomings together with updating them to the 21st century because nosotros believe inward performance,  in improving specifications, inward individuality together with inward existent grapheme !!!

Be eXTReme!!!

PS: Next fourth dimension I’ll write close the press, trends they follow, the influencers, advertorial together with the imminent bursting of this bubble ;)..  and right away I’m off to brand luncheon  !!

Share :